Updated: Mar 14
2020 will forever be remembered as the year of the Zoom meeting. But let’s face it, we’ve all been in the virtual world for years anyway. So much can be done online; from orders to sales and lots more besides. So, what does that mean for physical interaction with customers such as events and exhibitions?
Simply put, it makes physical interaction more important than ever. As it’s something of a rarity, human nature makes us more likely to judge it, even if only subconsciously. That judgement is a double-edged sword; get it wrong and you turn people off from your business, losing valuable sales before you’ve really had a chance to engage, but get it right and your brand instantly becomes personable. Clients see the personality behind the brand and your business is brought to life in a way we don’t often see these days. So, how do you get it right?
Like every other aspect of running a business, it’s about using resources effectively. And as we’re talking here about personal interaction, this one comes down to human resources. No doubt your staff are professionals. They know what they do, and they do it well. But do they possess the skills to engage new clients in an exhibition environment? To put on the charm and get people interested in your brand? To capture client information for marketing while seemingly just chatting? These are unique skills which not everybody has. Which is why brands are increasingly hiring event models to assist them at events and
Using event models for exhibitions means having the right resources to engage clients and capture vital information while they have their guard down. The fact they’re attending the event shows they’re prepared to listen to what companies have to say and, crucially, they want to buy. But the first hurdle is getting them engaged with your business while every major competitor is circling around them. More and more businesses in the UK are seeing the value in hiring event staff to achieve that face-behind-the-brand appeal which wins clients over and gives you the chance to sell your product or service to those most likely to become paying customers. And, of course, your regular staff can carry on with their day jobs, so business doesn’t have to be put on hold. It’s the best of both worlds.
If you’ve never hired models for exhibitions before, it’s natural to be sceptical. But event models are not just random people plucked from the street and given a clipboard. They are professional, trained exhibition staff who understand how to approach and engage clients, how to hook them in and when to pass them on to a member of your staff to discuss the finer details of your product or service and close the sale.
Event model hire is on the rise in the UK as businesses are increasingly seeing ROI go up through thorough planning of events and exhibitions. Don’t get left behind. Call us today to discuss how we can help make your next event the success you want it to be.